With a dearth of products in the cosmeceutical marketplace that are crafted for Indian skin and lifestyle, founders Kaksha and Salonee entered the space with a dream. Skin care backed by science. They had extensive history in the chemical industry, and a personal struggle with finding the right skin potions, and so they decided to leverage their experience into a booming market with a fast filling gap.
Positioning
In a market saturated with ‘natural’ products and ‘medical’ products, the key to designing for Yellowave was positioning the brand perfectly in a novel space-
where the goodness of nature meets the solutions of science.
Here are the 4 touchpoints that we took into consideration
Online Store
Information
On Packaging
Unboxing
The Product
The
Product bottle
The design reflected natural goodness of the product in a vibrant and nuanced pattern, with the hierarchy of information presented effectively and efficiently, convincing the consumer to open the box. Inside, the bottle was clean and sleek, moving towards its uncompromising core of being a scientific solution with easy application, the movement to Convert and Commit the client to Yellowave, was seamless.
Website
The look and feel of the packaging was extended to the website which was simple and easy to navigate. The UX takes the consumer through the story of the brand and products all the while highlighting the benefits and providing several CTA opportunities.
The Morphing Brief
Sometimes we need to dig deep to find the core of a brand. And we find it to be an essential step in
creating the foundational brief for our work. For Yellowave founders, what began as a vision for a
clean, Scandinavian inspired look, clinical and almost ethereal, morphed into what the brand truly
stood for. Balance. Science. Nature. Strength. Vitality.
Client’s speack
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.
LOREM IPSUM
dolor sit amet
Our Work
Innovative products and services made into compelling brands.