The Bold Bard is a sapatial design studio run by Shreya Tanna. She design luxe residences, retail spaces, brand houses, and hospitality projects. The Magic Beans created their brand identity, starting with the name ‘bard’ – storytellers of medieval times, that is prefixed with ‘bold’ to convey an element of vibrancy, something eclectic in each project they undertook. The thought behind the identity was centered around the idea of the cosmos, creation, and human perception of universe – a concept that was translated into a logotypethat’s as multidisciplinary as the designs drafted at the studio.