Personalised storybook for kids.
Counting in Clay is a storybook created for children aged 4-6 years, with the aim of showing them how to count from 1-10. The Magic Beans meticulously created every single item and scene by hand, in clay. These were then photographed individually and laid out in the book. Since this was sold in Dubai, a market with a diverse population, the design team created variations of the main character, in both genders, so the end user could personalise the book to their individual race and gender.