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Country:
India
City:
Mumbai
Adress:
Ballard Estate Mumbai, India
Email:
info@themagicbeans.us
Myna Mahila
Website Design / Branding / Illustrations /
Business Collaterals / Social Media
The Myna Mahila Foundation economically
empowers women in Mumbai’s slums by employing them to
produce sanitary pads and lead health outreach. It promotes
digital literacy, improves health-seeking behavior,
and uses AI tools to provide accessible information on
women’s health and family planning.
How Myna Mahila Works
Rebranding Myna Mahila
We honoured Myna Mahila’s legacy with a digital-first approach, expanding their color
palette and using vibrant, local based illustrations. The redesigned website and collaterals reflect
their innovation-driven presence. We wanted to ensure to reflect that while Myna is
research driven and tech-enabled mission with it’s programmes, it is also empathetic,
empowering, and locally rooted.
Bold. Colourful. Digital.
The Logo
We explored logo directions that encapsulated Myna’s core themes
and values. Finally, the logo featuring the Myna bird with an open beak, symbolizing the ‘Chatty Myna’ and the brand’s mission
to help women find their voice. It uses deep blue and a
chatbox-inspired wing to reference their AI chatbot and
their efforts to provide digital literacy to women in urban slums.
The feminine pink from the older logo is retained in the wing and
accents, preserving the brand’s legacy.
Brand Pillars
RESEARCH-BACKED
AI-ENABLED
LOCAL-CENTRIC
The website showcases the bold and vibrant brand language of Myna Mahila, using a clean, user-friendly design and real stories of women like Meena, Fatima, and Geeta to highlight journeys of achieving agency. The visual style emphasizes clarity, confidence, and
warmth, while real imagery grounds the site in lived experience.
Overall, the design balances professionalism with personality, making the site both impactful and easy to navigate.
Website Design
Business Collaterals
After establishing Myna Mahila’s new design language we worked towards creating various collaterals for their admininstrative and social programmes. The idea was to maintain professionalism while also keeping the fun of the newly established brand language.
Social Media Collaterals
The Myna Mahila Brief
Myna Mahila came with us with the intention of rebranding themselves to better reflect their
organisation and values they hold close. We worked on recreating the brand while also honouring their
core concepts and what made them who they are. We created a memorable design language that
could be translated to different varients; websites, business cards, social media posts, brochures.
Client’s speak
“TMB has been amazing to work with.Their ideas and creativity are just fabulous. They take time to
understand their client and cater to their needs accordingly. They will always be my go to for any
designing needs. Keep up the great work TMB!”
Suhani Jalota
Myna Mahila Founder
Suhani Jalota
Myna Mahila Founder
