Meeso is another way of saying ‘me so’, colloquially used in Asia and
suffixed with nouns. So something like ‘me so happy’ would read as ‘meeso
happy’ – wordplay that The Magic Beans extended onto the company’s packaging
while developing complete branding solutions for Meeso – an Asian restaurant
at Mumbai International Airport. The designers created the logo, stationery,
menu, packaging, and space design. Custom icons were also illustrated to
match the sleek, minimal logo.