Please wait
Country:
India
City:
Mumbai
Adress:
Ballard Estate Mumbai, India
Email:
info@themagicbeans.us
The Machan
Website
The Machan is a luxury eco-resort offering ‘machans’ or treehouses, built right in the midst of the forest.
Creating alchemy with nature, each Machan has been carefully designed to minimize any impact on its natural surroundings while sharing with itsguests the unparalleled views that can only be found by living within nature itself.
Key Plan
The website for The Machan was the first and primary touch point that would
work as branding,
advertising, marketing and outright selling for the
consumer. We understood that
it had to be largely experiential.
But to further design an easy to navigate website that was effective for its
user journey, we needed to outline a key map.
Destress Forest
Limit our accommodation thus reducing the stress on the forest
Organic Gardening
All flowers grown organically within the property
Recycling
80% of all grey water recycled to water plants on property
Solar Cooking
50% of all meals cooked on parabolic solar cookers
Energy
100% off grid and generate all our energy from renewable sources (Solar and wind)
Energy Efficiency
Only CFL bulbs used for
lighting needs
lighting needs
The website for The Machan needed to
reflect the sustainability
of the offering and the experience of nature, while enveloping it in luxury that ‘made sense’.
reflect the sustainability
of the offering and the experience of nature, while enveloping it in luxury that ‘made sense’.
Visual Language
Illustrative:
Sustainability
Photographic:Luxury and Nature
The Machan Brief
The brief, while primarily for a website, needed to above all bind these 3
elements of Nature Experiences, Sustainability and Luxury, with some kind of
common thread. The foundation of that thread lay in The Machan itself. A tree
house by name, the communication needed to elevate itself and provide a birds
eye view of the symbiosis created by bringing the three facets to an
experience.From evocative pictures to the historic sustainability of the
project, the respect for and dignity of nature was most evident.
Client’s speak
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.
LOREM IPSUM
dolor sit amet
LOREM IPSUM
dolor sit amet
