Armman

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Country:

India

City:

Mumbai

Adress:

Ballard Estate Mumbai, India

Email:

info@themagicbeans.us

Rebranding / Brand Guidelines / Stationery / Presentations

ARMMAN is transforming maternal and child healthcare in India through technology-led, scalable solutions. From delivering timely health information to pregnant women and mothers to digitally training frontline health workers, ARMMAN bridges critical gaps in healthcare access, awareness, and delivery—working towards a future where every mother is empowered and every child is healthy.

ARMMAN’S Approach

1.

Working directly with women and children To improve their access to critical preventive care information

2.

Decrease in Delayed/ Irrational/ Complicated Referrals

3.

Lower Burden on tertiary care centers and improved functioning of health systems

4.

Reduction In Maternal and Child Mortality & Morbidity

Rebranding ARMMAN

We translated ARMMAN’s tech-enabled, human-centred approach into a visual language that feels credible, warm, and accessible. The design reflects their “tech plus touch” philosophy, balancing innovation with the empathy and human connection at the heart of maternal and child healthcare.

The Logo

We refined ARMMAN’s existing logo to create a cleaner, more contemporary expression while preserving its established identity. The refinement focused on improving clarity, balance, and consistency, ensuring the logo feels more aligned with ARMMAN’s technology-driven, human-centred approach while retaining the recognition and equity of the original mark.

Brand Pillars

INTERVENTIONS >

Informing Women And Families, Training Health Workers At All Levels, Strengthening Health Systems.

IMPACT >

Informing Women And Families, Training Health Workers At All Levels, Strengthening Health Systems.

INNOVATION >

Informing Women And Families, Training Health Workers At All Levels, Strengthening Health Systems.

INTERVENTIONS >

Creating Cost-Effective, Scalable, Gender Transformative, Equity-Based Solutions To Support Every Mother And Child.

IMPACT >

Using Innovation And Emerging Technologies Like Artificial Intelligence To Improve Programme Effectiveness.

INNOVATION >

Brand Guidelines

We created a comprehensive brand guideline to bring consistency across ARMMAN’s visual communication. It defines the refined logo, typography, colours, imagery, and core visual principles—ensuring the brand stays clear, cohesive, and recognisable across every touchpoint.

The website brings ARMMAN’s work to life through a clear, structured, and approachable digital experience. We focused on making complex programmes and healthcare initiatives easy to understand, while using strong visual hierarchy, purposeful imagery, and intuitive navigation to guide users through the organisation’s impact. The result is a digital presence that feels credible, human, and forward-looking, reflecting ARMMAN’s role in using technology to strengthen healthcare.

Website Design

Stationery Design

The ARMMAN Brief

ARMMAN came with us with the intention of rebranding themselves to better reﬂect their organisation and values they hold close. We worked on recreating the brand while also honouring their core concepts and what made them who they are. We created a memorable design language that could be translated to different varients; websites, business cards, social media posts, brochures.

Client’s speak

“TMB has been amazing to work with.Their ideas and creativity are just fabulous. They take time to understand their client and cater to their needs accordingly. They will always be my go to for any designing needs. Keep up the great work TMB!”

Suhani Jalota
Armman Founder