We worked with SHM from the birth of the idea and have partnered owners Neha Sethi and Akaash Sethi on their journey. Our first project was to create a novel concept for the Nano that would eventually become the signature pattern for the brand.
But SHM owned the blue, breaking the conventional mould. With the product line diversifying significantly over the years, we created a secondary palette for the brand that provides scope for exploration and allows the brand to be consistent without being limited.
TOP NOTCH INGREDIENTS
SPECIFIC PROCESS AND TOOLS
SOFT BAKED COOKIES
BAKED WITH LOVE
The brief of a homegrown brand varies greatly from that of a chain of stores. But for us at TMB, we worked from the getgo on building the brand of SHM organically, adding tiny molecules to the greater
whole, that allowed them to transform into different variants, from seasonal packaging to nice products, holding true to the core of the SHM brand. Blue. Cookie. Mouthwateringly Delicious.