At its core, LiveLoveLaugh is an idea, a movement, and a metaphor for hope. Arising from her personal journey with anxiety and depression, LiveLoveLaugh (LLL) was founded in 2015 by actor Deepika Padukone. The Foundation combines knowledge and domain expertise to create awareness about mental health, reduce stigma associated with mental illness, and provide credible mental health resources.
The study ensured equal representation across all key demographic factors that are found to have an influence on KAPs towards mental health. The 2021 study’s findings indicate improvement in awareness, attitudes and practice-seeking behaviour among citizens, which could be a likely side-effect of COVID-19.