Chili’s was founded in 1975 in Dallas, Texas. People all around the world come to Chili’s to feel at home and where everyone’s encouraged to bring their own flavour. There’s a lot more than just food happening inside a Chili’s restaurant, and that’s because they’re more than a restaurant or even a brand. — Chili’s is an Experience.
For us Chili’s is an emotion. It is an entity which we encourage ourselves to humanise every time we are writing or designing for it.