Brand strategy is a comprehensive and holistic approach to illustrate how a particular organization demonstrates its brand image to its customers. The Magic Beans is a branding agency with several years of experience doing
corporate branding exercises for over 100 brands such as Sweetish House Maﬁa, Yellowave, and Snapdeal amongst others.
Brand strategy or brand marketing as it is also known encompasses a whole
list of vivid brand elements like the tone of voice, storytelling style, brand
identity look and feel, showcasing brand values, and of course the overall vibe that your brand will project. Branding for business is hence not just necessary but also prudent.